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	<title>Digging Your Scene &#187; Articles</title>
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		<title>How Relevant Is PR?</title>
		<link>http://diggingyourscene.com/blog/2010/01/05/how-relevant-is-pr-in-the-contemporary-world-and-what-sort-of-person-does-it-take/</link>
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		<pubDate>Mon, 04 Jan 2010 23:48:06 +0000</pubDate>
		<dc:creator>Digging Your Scene</dc:creator>
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		<category><![CDATA[Community News]]></category>

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		<description><![CDATA[How relevant is PR in the contemporary world and what sort of person does it take?
In a time of collapsing print media readerships, declining advertising revenue and waning consumer confidence, the role of public relations in the contemporary promotional mix has never been more significant.
Whereas the PR sector has undoubtedly felt the effects of the [...]]]></description>
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		<title>The Music Business Is Less Frivolous</title>
		<link>http://diggingyourscene.com/blog/2009/12/11/the-music-business-has-become-much-less-frivolous/</link>
		<comments>http://diggingyourscene.com/blog/2009/12/11/the-music-business-has-become-much-less-frivolous/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 13:53:22 +0000</pubDate>
		<dc:creator>Digging Your Scene</dc:creator>
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		<description><![CDATA[One of the things we think is essential to help you get on in the creative industries is inside “know-how” and experience. Whether the economy is booming or busting, as long as you know what to expect and what the industry is looking for, you’ll have an edge. So we hope this article from a [...]]]></description>
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